Marketing & Sales Coordinator

Impact Description

Whitney is a fast growing logistics organization in the Tampa area; embracing technology and elevating service to our customers and team members, passionately creating a better experience for all.

 

We are seeking a dynamic Marketing & Sales Coordinator to assist with elevating our client and team member experience; who is passionate about how people experience brands, creating raving fans both externally and internally. The Marketing & Sales Coordinator will report to the Director of Sales and play a key role in the engagement and retention of both clients and team members.

Responsibilities

A day-in-the-life of the Marketing & Sales Coordinator includes, overseeing marketing & customer engagement, community engagement, and Sales & CRM support including but not limited to:

  • Support strategic marketing and customer engagement vision

  • Act as liaison between sales & marketing; continually collaborate with sales & business development teams to meet needs and support sales effort with tangible marketing and engagement resources
  • Manage all marketing vendors including strategic marketing partner, graphic & web designers, video production companies, photographers, etc.
  • Partner with vendors to translate leadership team vision and growth strategy into tangible marketing, communications, and engagement strategies and solutions
  • Review SEO items on a regular basis: i.e. Google Analytics, Google Ads; etc.
  • Ongoing social media channel monitoring for messages, engagement, reputation monitoring, etc.
  • Facilitate memorable experiences for customers, partners and team members to create raving fans externally and internally
  • Manage community and industry relations engagement and outreach with a focus on local community, industry, innovation, people and culture
  • Research and pitch Whitney for industry awards, recognition and earned media opportunities (i.e. People on the Move, Best Places to Work, etc.)
  • Attend community & industry events on behalf of Whitney (as needed)
  • Provide administrative support to the Director of Sales
  • Act as the resident expert on the company CRM system (ownership of data input and integrity, upkeep, and consistency)
  • Support new business development needs

 

Requirements and Qualifications

  • Bachelor’s degree required
  • Two to four years of progressive marketing and communications experience including managing outside marketing partners/vendors, social media & content marketing, and updating copy & graphics within CMS systems (i.e. WordPress)
  • Flexible and able to multitask and effectively manage competing priorities; thrive in a fast-paced environment while also driving toward clarity and solutions
  • Demonstrates a strong sense of urgency and bias for action; high results-orientation
  • Ability to analyze data to understand issues and opportunities quickly
  • Skilled people influencer; builds rapport quickly and inspires confidence
  • Experience with CRM systems (i.e. Netsuite) and email marketing platforms (i.e. Hubspot)
  • Experience with social media management platforms (i.e. Hootsuite)
  • G-Suite & Microsoft Office (Word/Excel/Powerpoint, etc.) experience
  • Graphic design experience a plus
  • Familiarity with EOS model and Ex. Organizations principles infrastructure a plus
  • Familiarity with CRM systems a plus
  • Marketing for related industry a plus

Total Rewards

Potential Career Path

We are an EEO Employer. Please let us know if you need any assistance or accommodation in the application process.